Transformational Leadership by Tickety Boo 2025 – Applications Now Open
Welcome to the Transformational Leadership with Tickety Boo 2025 Programme – a dynamic, immersive opportunity tailored for leaders in the hospitality, tourism, and visitor attraction sectors. Whether you’re an aspiring entrepreneur or an established leader, this programme is designed to propel your career to new heights.
Why This Programme?
The hospitality and tourism industries are at the heart of the UK economy, driving growth, innovation, and community enrichment. To remain at the forefront of these dynamic fields, leaders must embrace change, harness their strengths, and foster environments where their teams can thrive. Our programme equips participants with the tools and mindset to achieve transformational growth—not just for themselves, but for their businesses and communities.
Through this fully inclusive and accessible programme, participants will:
This “money-can’t-buy” experience is about more than leadership—it’s about transformation.
Apprenticeship in Hospitality
”AHS are delighted to be part of this innovative programme where our future leaders can increase their knowledge, confidence but equally importantly their network which will stand them in good stead for their future careers.”
The Master Innholders
“The Master Innholders is once again delighted to be partnering with Tickety Boo Training to provide an immensely valuable ILM Level 5 leadership programme which will provide a truly transformative opportunity for delegates to benefit from a life-changing learning experience”. James B. Clarke FIH, MI – Chairman of the Master Innholders and General Manager of the Park Plaza Westminster Bridge
The ILM Level 5 Award Qualification in Leadership and Management is a prestigious and industry-recognised credential designed to enhance the skills of current and aspiring middle to senior-level managers. This qualification focuses on developing practical leadership and management abilities, equipping individuals with the tools to inspire teams, drive business success, and handle complex organisational challenges effectively.
Through this programme, scholars explore key areas such as strategic planning, performance management, decision-making, and personal development. By combining theoretical knowledge with real-world application, the ILM Level Award 5 provides a comprehensive framework for understanding and practicing transformational leadership in dynamic work environments.
Successful completion of the ILM Level Award 5 demonstrates not only a commitment to professional growth but also the capability to lead with confidence and competence. It opens doors to greater career opportunities and provides lifelong skills that empower leaders to make a meaningful impact within their organisations.
Annie Lindsay – Co-Founder, Tickety Boo Training and Coaching
Annie Lindsay, co-founder of Tickety Boo Training, brings over 25 years of expertise in the leisure, tourism, and hospitality sectors. She is an accredited Executive Coach, Master NLP Practitioner, and Resilience Coach, with a passion for developing innovative leadership programs, including the Transformational Leadership Programme.
A Fellow of the Institute of Leadership and Management and the Association for Coaching, Annie focuses on equipping leaders to inspire their teams, embrace change, and achieve lasting success. Through her hands-on approach and brain-friendly training methods, Annie ensures participants gain practical insights and the confidence to excel in their leadership journey.
Jacqui Treays – Learning and Development Partner and Executive Coach
Jacqui, our Learning and Development Partner, played a key role as a trainer on last year’s Transformational Leadership Programme, inspiring delegates to embrace change and grow as leaders.
With extensive experience in designing impactful learning solutions, she ensures our programmes exceed expectations while supporting associate trainers and engaging with key decision-makers to drive Tickety Boo’s growth.
Jacqui’s dedication to innovation and excellence continues to make a lasting impact across diverse sectors.
Helga Petersone – Learning and Development Partner and Project Manager
Helga brings a wealth of experience in delivering high-quality training across leadership, management, and customer care.
With years of success as an operational leader, Helga’s deep understanding of day-to-day business challenges enhances her ability to design relevant and impactful training materials. Her exceptional project management skills ensure every programme runs smoothly, while her operational expertise enables her to connect with clients and delegates on a practical, results-driven level.
Helga’s commitment to excellence and her ability to build strong client relationships make her a vital part of Tickety Boo’s success and a valuable asset to the Transformational Leadership Programme.
Nick Peel – Director of Estate Management and Operational Readiness, NEOM
Nick Peel is a seasoned leader with a global perspective, currently serving as Director of Estate Management and Operational Readiness at NEOM, Saudi Arabia’s groundbreaking smart city project. With a rich background in strategic operations, Nick has overseen complex developments and managed large-scale, visionary initiatives. His ability to innovate, adapt, and deliver results in high-stakes environments has positioned him as an inspiring figure in modern leadership. Nick’s story showcases the transformative impact of bold thinking and a commitment to excellence on a global scale.
Chris Wayne-Wills – Chief Executive Officer, Crerar Hotels
Chris Wayne-Wills is the CEO of Crerar Hotels, a respected name in hospitality known for exceptional service and guest satisfaction. With a career marked by strategic leadership and industry expertise, Chris has driven the company’s growth through a commitment to sustainability, community involvement, and innovation. His leadership style fosters a culture of excellence, empowering teams and ensuring memorable guest experiences. Chris’s approach, characterized by authenticity, resilience, and adaptability, sets a benchmark for leaders in the hospitality sector.
Paul Nixon – General Manager, The Real Mary King’s Close
Paul Nixon is the General Manager of The Real Mary King’s Close, one of Edinburgh’s most iconic and immersive historical attractions. With a background in leadership and a passion for storytelling, Paul has played a key role in enhancing visitor experiences while preserving the unique history of this fascinating site. His innovative approach and commitment to excellence have helped establish The Real Mary King’s Close as a must-visit destination, inspiring others in the tourism industry to combine education with entertainment. Paul’s journey is a testament to the power of creativity and leadership in bringing history to life.
Kat Brogan – Managing Director, Mercat Tours
Kat Brogan is the Managing Director of Mercat Tours, a trailblazer in delivering exceptional historical walking tours across Edinburgh. Under her leadership, Mercat Tours has become a gold standard in immersive storytelling, sustainability, and customer experience. Kat’s innovative vision and passion for Scotland’s rich history have not only grown the business but also set a benchmark for quality in the tourism sector. Her inspiring journey highlights the impact of combining entrepreneurial spirit with a deep commitment to community and cultural preservation.
Stuart Cassells – Macallan Head of Private Client Management and Creator of the Red Hot Chili Pipers
Stuart Cassells is a dynamic leader known for his passion for crafting exceptional experiences. As the Head of Private Client Management at The Macallan Estate, Stuart has been instrumental in shaping one of the world’s most renowned whisky visitor destinations, combining tradition with cutting-edge innovation. Beyond his achievements in hospitality, Stuart is also the founder of the globally acclaimed Red Hot Chilli Pipers, showcasing his talent for blending creativity and leadership. His inspiring journey highlights the power of vision, perseverance, and a unique approach to creating memorable experiences.
Our 2024 Transformational Leadership programme was an incredible success, leaving a lasting impression on both our scholars and team. A standout achievement is seeing all our scholars well on their way to achieving their ILM Level 5 Award—what an amazing milestone to celebrate!
The journey was as enriching as it was enjoyable, with a mix of inspiring conferences, outdoor walks around the stunning Tickety Boo office grounds, and delicious lunches that became a highlight of every session. The camaraderie and energy among the group made the experience unforgettable, and it was truly rewarding to witness such growth, connection, and fun throughout the programme.
“The Transformational Leadership course with Tickety Boo Training has been an incredibly enriching and enjoyable experience. When I joined, I was feeling a little stuck in my career, but this programme has given me a renewed sense of direction and a fresh perspective on how I lead my team. I now have the tools to help my team excel in their roles and align their success with our collective goals.
One of the most valuable aspects of the course was the camaraderie and connections I built with my fellow participants. The small-group setting fostered a supportive and collaborative environment, and I know the friendships and professional relationships I’ve formed will continue to benefit me in the future. It’s amazing to have a network of like-minded leaders to share insights with as we all move forward in our careers.”
Scholar 1
“As someone who has only recently started my professional journey, the Transformational Leadership course with Tickety Boo Training has been an invaluable experience. It gave me the confidence and communication skills I previously lacked, helping me to express my ideas and take ownership of my role in the workplace. Before the course, speaking up or presenting ideas felt daunting, but through the training, I developed strategies to communicate effectively and with assurance.
I particularly enjoyed the opportunity to attend industry conferences and engage with inspiring leaders. These experiences, paired with the continual learning sessions, broadened my understanding of what it takes to be an effective leader. The final presentation, while outside my comfort zone, pushed me to step up and embrace challenges, setting me on a path of growth that I now feel excited to follow.”
Scholar 2
“Both the in-person sessions and online modules in the Transformational Leadership course were thoughtfully designed, making participation straightforward and engaging. The material encouraged introspection and self-reflection, which was particularly beneficial for someone like me who has been in the same role for a long time. I found the personality profiling tools especially insightful—they revealed how I could adapt my communication style to better connect with others and improve team dynamics.
The trainers, Annie and Jacqui, were outstanding. Their expertise, patience, and encouragement created a safe and open environment for learning. They didn’t just focus on leadership theory but also emphasised real-world application, equipping us with practical tools and knowledge that I’ve already started sharing with my team. Their dedication, combined with the exceptional resources, made completing the ILM Level 5 assignments achievable and deeply meaningful.”
Scholar 3
“The Transformational Leadership course was more than just training—it was an inspiring journey. The chance to hear from accomplished industry leaders who generously shared their career stories and lessons was a highlight for me. Their insights gave me fresh ideas and motivation to excel in my role, and I’ve already started applying what I’ve learned to tackle challenges with a renewed perspective.
The rural setting of the in-person sessions was a breath of fresh air, literally and figuratively. Stepping away from the usual office routine allowed me to focus, think creatively, and bond with my peers. The combination of group discussions, self-led activities, and practical exercises kept every session engaging and interactive. I now feel equipped not only with new skills but also with the mindset and confidence to lead effectively and grow as a professional. I would highly recommend this course to anyone eager to step up their leadership game.”
Scholar 4
Rohaise and Dan Rose-Bristow – Owners of The Torridon
Rohaise and Dan Rose-Bristow are the visionary owners behind The Torridon, a luxury Highland retreat renowned for its world-class hospitality, sustainability, and unforgettable guest experiences. Under their leadership, The Torridon has become a beacon of excellence, blending innovative practices with a deep respect for the environment. Their inspiring story of transforming a remote Scottish destination into an award-winning haven showcases the power of resilience, creativity, and a passion for creating something truly unique.
As Established Leaders supporting the Tickety Boo Transformational Leadership Programme, Rohaise and Dan Rose-Bristow shared invaluable insights on family businesses, people-first leadership, succession planning, and addressing the skills gap in hospitality.
Their honesty about challenges, passion for developing talent, and relatable career journeys inspired our delegates, offering hope and motivation for their own leadership paths. Thank you for your impactful and engaging session!
Paul Easto – Founder of Wilderness Scotland
Paul Easto is the pioneering founder of Wilderness Scotland, a leading adventure travel company that showcases Scotland’s breathtaking natural beauty through immersive, sustainable experiences. With a passion for the great outdoors and a commitment to protecting the environment, Paul has built a business that connects people to the wonders of Scotland while promoting conservation and responsible tourism. His inspiring journey highlights the importance of vision, innovation, and a deep love for nature in creating a world-class adventure brand.
As an Established Leader supporting the Tickety Boo Transformational Leadership Programme, Paul Easto engaged with our delegates on key topics including purpose, guiding principles, global tourism, sustainability, and the balance between qualifications and experience.
Paul’s authenticity, openness, and approachable nature made for a rich and inspiring session. He demonstrated the importance of vulnerability and genuine leadership, leaving a lasting impression on everyone present. Thank you for your impactful session!
Bob Downie – Chief Executive, The Royal Yacht Britannia
Bob Downie is the driving force behind the success of The Royal Yacht Britannia, one of Scotland’s top visitor attractions. As Chief Executive, Bob has masterfully combined his leadership expertise with a passion for delivering exceptional guest experiences, turning Britannia into a global symbol of operational excellence. His innovative approach and dedication to continuous improvement have earned widespread acclaim, inspiring others in the tourism industry to aim for the highest standards. Bob’s story is a testament to visionary leadership and the power of a clear strategic vision in creating an unforgettable destination.
As one of our Established Leaders supporting the Tickety Boo Transformational Leadership Programme, Bob Downie brought incredible energy and insights. His hands-on approach, including joining the Key Punch team activity, added humor and camaraderie to the session.
Bob shared valuable lessons on 5-star service, avoiding complacency, learning from mistakes, and adopting best practices beyond one’s sector. His authentic, humble, and approachable style, coupled with inspiring stories, left a lasting impression. We’re grateful for his contribution—and his encouragement as we smashed our Key Punch target!
Judith Cruickshank – Managing Director, Mid-Market, Royal Bank of Scotland
Judith Cruickshank is an accomplished leader and the Managing Director for Mid-Market at the Royal Bank of Scotland. With a wealth of experience in strategic leadership and business growth, Judith is passionate about empowering teams and supporting businesses to thrive. Her ability to navigate complex challenges with clarity and purpose has earned her recognition as an inspiring leader in the corporate world. Judith’s story of resilience, innovation, and commitment to excellence serves as a powerful example for aspiring and established leaders alike.
As one of our Established Leaders supporting the Tickety Boo Transformational Leadership Programme, Judith shared her knowledge, skills, and experience, leaving a lasting impact on everyone present. Her openness and authenticity enriched discussions on leadership challenges, personal growth, and driving meaningful change. From tackling imposter syndrome to exploring core leadership principles—authenticity, empathy, collaboration, and support—her insights deeply resonated. Judith also inspired attendees with her reflections on visibility, public speaking, and fostering innovation within large organisations, exemplifying the value of diverse experiences and making her an exceptional role model for our delegates.
Ralph Porciani – CEO of JA Resorts & Hotels
Ralph Porciani is the accomplished CEO of JA Resorts & Hotels, a leading global luxury hospitality brand renowned for its exceptional guest experiences and innovative approach. With decades of expertise in hospitality leadership, Ralph has a proven track record of driving excellence, fostering strong team cultures, and achieving sustainable growth.
In his role as CEO, Ralph is spearheading JA Resorts & Hotels’ continued success, blending visionary leadership with a deep understanding of the industry. His dedication to innovation and delivering extraordinary guest journeys makes him an inspiring figure in the world of luxury hospitality.
As an established leader, Ralph Porciani shared invaluable insights from his journey in the family-owned business.. Discussing the challenges and strengths that come with leading a multi-generational company, Ralph highlighted the importance of resilience, adaptability, and nurturing a strong, cohesive team culture. He spoke candidly about the evolution of leadership within the family business, balancing tradition with innovation, and the significant impact of maintaining a deep connection to the company’s core values. His experiences served as a powerful reminder of the unique dynamics and rewarding challenges faced by leaders in family enterprises, inspiring those who aspire to grow and excel in their own leadership paths.
Rachel Ross – Director, Elevator UK and Co-Owner, Loch Melfort Hotel.
Rachael Ross is not only the Director at ElevatorUK but also the co-owner of the stunning Loch Melfort Hotel. Alongside her work driving entrepreneurship and innovation through ElevatorUK, Rachael brings her passion for exceptional hospitality to life at the hotel, creating memorable guest experiences in the heart of Scotland’s breathtaking west coast.
Calum Ross – Board Member, Highlands and Islands Enterprise, and Co-Owner, Loch Melfort Hotel.
Calum Ross combines his role as a Board Member at Highlands and Islands Enterprise with his hands-on leadership as co-owner of Loch Melfort Hotel. With years of expertise in hospitality, Calum is dedicated to providing world-class service and fostering sustainable tourism at their family-run hotel.
Together, Rachael and Calum are accomplished leaders in both business and hospitality. As contributors to the Transformational Leadership Programme, they brought invaluable insights from their dual roles, inspiring delegates with their experiences of innovation, leadership, and success in managing a thriving hospitality business.
We were delighted to welcome Rachel and Calum Ross to our Transformational Leadership Programme, a partnership with the Scottish Tourism Alliance, ASVA, Master Innholders, and HIT Scotland.
Rachel and Calum shared their inspiring career journeys with openness and authenticity, sparking discussions on leadership, networking, learning from failure, and their passion for their team at The Loch Melfort Hotel. Their stories highlighted the value of mentorship, creating growth opportunities, and giving back to the industry.
